Year in Review: LinkedIn
The Moodie Davitt Report LinkedIn Top Ten (most reactions)
Our Senior Business Editor Mark Lane runs down the top ten posts which drew most travel retail industry reaction on our LinkedIn feed across 2025. These, together with Martin Moodie’s hugely popular personal LinkedIn posts, lend tremendous amplification to our mainstream content.
10
Estée Lauder extends brand presence at Brussels Airport with Lagardère
Our countdown kicks off with The Estée Lauder Companies opening one of its largest free-standing travel retail stores in Europe at Brussels Airport, while marking a decade-long partnership with Lagardère Travel Retail.
The venture – announced in February – introduced several luxury brands to the airport, including Tom Ford Beauty, MAC Cosmetics, Jo Malone London and, for the first time, Kilian Paris.
Post link
Reactions: 385 Post views: 12,886
9
Lagardère announces restructure of global commercial team
In September, Lagardère Travel Retail revealed details of a strategic reorganisation of its commercial team.
The reorganisation included Alexandre Pardo becoming VP Global Supply Chain; Dr Munif Mohammed spearheading growth in the Middle East; Annabelle Chung heading the Singapore office; Fabio Castiglioni leading Commercial Coordination; Merchant Support being overseen by Stéphane Cathelain; and Guillaume Robert driving activity in Merchant Core Duty Free.
Post link
Reactions: 393 Post views: 25,648
8
Raelene Johnson joins King Power Duty Free in Thailand
Raelene Johnson, one of Asia Pacific’s most respected and experienced travel retail executives, joined King Power Duty Free as Executive Vice President in July.
She was formerly Vice President Travel Retail International Merchandising for Shilla Travel Retail in Singapore, a position she had held since August 2023.
Post link
Reactions: 415 Post views: 23,590
7
Bangalore Airport City Limited appoints Avishek Bambii Das as CCO
In a high-profile move, Avishek Bambii Das, the highly regarded former CEO of leading Indian travel retailer Ospree Duty Free, joined Bangalore Airport City Limited (a subsidiary of Bangalore International Airport Limited).
He was named Chief Commercial Officer of the company in April.
Post link
Reactions: 420 Post views: 16,731
6
Aperol brings ‘L’unico. Per Tutti’ campaign to Rome Fiumicino with Lagardère
July saw one of the brightest airport promotions of the year, as Campari Group Global Travel Retail, in partnership with Lagardère Travel Retail, unveiled an immersive Aperol summer activation in Rome Fiumicino Terminal 1.
The installation was one of the most extensive travel retail showcases of Aperol’s new global campaign L’unico. Per Tutti (The one. For all) and refreshed visual identity.
Post link
Reactions: 426 Post views: 12,600
5
JTI and Lagardère unveil Ploom limited-edition at Rome Fiumicino Airport
International tobacco and vaping company JTI partnered with Lagardère Travel Retail in January to showcase the limited-edition Ploom X device and accessories at Rome Fiumicino Airport.
The line was created in collaboration with renowned French designer Ora ïto and the launch was supported by dynamic activations at the airport’s two main duty-free shops.
Post link
Reactions: 431 Post views: 16,731
4
Fran Law appointed to key role at Shiseido Travel Retail
January saw Shiseido Travel Retail announce the appointment of Fran Law as Vice President, Commercial and Business Development, Travel Retail Asia Pacific.
She brings over 20 years of experience in the beauty industry, spanning skincare, makeup and fragrance and rejoined the company after an 11-year tenure at L’Oréal Group.
Post link
Reactions: 438 Post views: 23,617
3
Dior and Lagardère partner for Nice Airport boutique and pop-up
In September, Parfums Christian Dior announced a partnership with Lagardère Travel Retail to introduce the Maison’s first airport boutique in the French Riviera at Nice Côte d’Azur Airport.
To celebrate, the partners launched a seasonal ‘Dioriviera’ pop-up at the airport running to the end of October.
Post link
Reactions: 441 Post views: 20,013
2
Estée Lauder and Avolta raise bar with renovated Heathrow spaces
During November, The Estée Lauder Companies, in partnership with Avolta and Heathrow Airport, unveiled elevated retail presences for Jo Malone London, Estée Lauder, MAC Cosmetics and Bobbi Brown across Heathrow terminals 2, 3 and 5.
The new concepts highlight each brand’s identity while delivering immersive, service-focused encounters tailored for travellers.
Post link
Reactions: 463 Post views: 15,518
1
PMI launches limited edition with Seletti
An eye-catching product post, the first from Philip Morris International’s IQOS Curious X platform, tops our chart this year.
The new, limited-edition product designed by renowned Italian design house Seletti is in support of PMI’s grand commitment to a smoke-free world and to celebrate an IQOS following of more than 34 million adult smokers worldwide.
Post link
Reactions: 530 Post views: 25,559
Most viewed posts on The Moodie Davitt Report LinkedIn
Several of the top ten posts highlighted above made this most-read list too.
Hitting the number one spot this year was the announcement of three senior Victorinox travel retail appointments (29,796 impressions). They were Adriana Hepke (Senior Regional Manager Travel Retail EMEA); Laura Motta (Senior Regional Manager Travel Retail Latin America); and Wanda Morales (Commercial Leader Travel Retail LATAM).
Other high-performing posts in the top ten included Dubai Duty Free achieving a September sales record (23,797); Louis Vuitton opening its latest luxury boutique at Dubai International Terminal 3 (23,262); Cyril Letocart taking the role of CEO at Lagardère Travel Retail New Zealand (23,229): and Martin Moodie’s Moodie Davitt STUDIO interview with Dubai Duty Free MD Ramesh Cidambi (18,564; see also our Videos of the Year section).
Bubbling under the top ten were posts including L’Oréal Paris and Pernod Ricard-owned Royal Salute Scotch whisky partnering with King Power Duty Free to reveal an immersive cross-category outpost at Bangkok Suvarnabhumi Airport (link, 17,054); and Lagardère Travel Retail launching its latest Saudi Arabia duty-free and dining programmes (link, 15,518).
The Moodie Davitt eZine
Issue 349 | 22 December 2025
The Moodie Davitt eZine is published 6 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please email kristyn@moodiedavittreport.com