Editor’s Choice III
Changi Airport Group and Lotte Duty Free wow with WOWS
Changi Airport Group’s annual World of Wines & Spirits (WOWS) returned on 24-25 October with its latest dazzling edition themed ‘Wonders Reimagined’, presented in partnership with the airport’s liquor concessionaire Lotte Duty Free.
WOWS 2025 continued the event’s proud legacy as a premier showcase of rare and exceptional wines and spirits.
The occasion saw 63 ultra-premium bottles unveiled from 29 of the world’s most renowned brands, including Johnnie Walker Vault Couture Expression, Martell L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval, and an eclectic array of whiskies, Cognacs, fine wines and Champagnes.
The evening brought these rarities of the wines & spirits world to life through immersive storytelling, fine pairings and artistic performances that celebrated the craft and provenance behind each bottle.
The Johnnie Walker Vault Couture Expression redefines luxury through a daring collaboration between Master Blender Dr Emma Walker and French designer Olivier Rousteing (Balmain Creative Director), Changi Airport Group said
Executives from Lotte Travel Retail, Changi Airport Group, Edrington, Pernod Ricard and celebrity guests Lawrence Wong and Jeanette Aw celebrate a landmark WOWS achievement. Click here for our full report.
The Macallan Red Collection, presented with exclusive handcrafted trunks, is a trilogy of single malts matured for up to seven decades
Among the exceptional bottles sold at this year’s World of Wines and Spirits Gala were: The Macallan Red Collection 40 Years Old, Martell L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval, and a Yamazaki Mizunara 18 Year Old and 25 Year Old Set.
Other standouts included the Yamazaki 25 Year Old with Bowmore 30 Year Old Lotte Exclusive Set (S$10,700/US$8,255), which united two outstanding distilleries in a rare expression of harmony and heritage.
These exceptional bottles reflect the prestige, artistry and exclusivity that define the event – and Changi Airport Group’s commitment to curating world-class luxury experiences for discerning travellers and collectors, the airport company commented.
Michelin-starred restaurant Nouri presented inventive savoury and sweet canapés
WOWS also presented a captivating line-up of international performances from Hong Kong and Japan
Comment: The latest edition of WOWS demonstrates how the luxury drinks sector in travel retail is evolving from one-off showcases to carefully curated experiences that prioritise authenticity, craftsmanship and education.
By placing storytelling and product integrity at the forefront, the event signals a welcome shift towards genuine engagement with collectors and connoisseurs. It also reflects a growing confidence in the channel’s ability to serve as a credible stage for exclusive releases.
As Changi Airport Group says, “Through innovative and premium offerings tailored to discerning consumers, the event elevated the duty-free shopping experience while redefining luxury in the travel retail space.
“More than a showcase, it was a celebration of craftsmanship, connoisseurship and artistry behind the world’s finest and rarest liquors, deepening appreciation for the heritage and mastery that shape each bottle.”
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The Moodie Davitt eZine
Issue 348 | 10 November 2025
The Moodie Davitt eZine is published 6 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please email kristyn@moodiedavittreport.com