Avolta
Avolta engages Gatwick travellers with ‘You Deserve the World’
The feelgood campaign adds a playful spin on pre-flight shopping and browsing, with curated offers and personalised touches.
Avolta is running an engaging three-month campaign at London Gatwick Airport, reinforcing its strategy to engage travellers with a mix of retail theatre, digital reach and personalised services.
The ‘You Deserve the World’ promotion is live until September end across Avolta’s World Duty Free stores in both the North and South terminals.
The initiative is designed to encourage self-indulgent purchases and an elevated shopping experience, Avolta said, adding: “The campaign reminds every traveller that a little indulgence is not only allowed – it’s well deserved.”
Using bold in-store visuals and playful messaging – including straplines such as ‘Duty Free – More Like Guilt Free’ and ‘Treat Before Take Off – Always!’ – the campaign aims to capture traveller attention and prompt browsing.
Oversized props and themed displays give photo opportunities for customers, while services such as bottle engraving provide personalisation.
Avolta’s curated product mix underpins the promotion, spanning luxury beauty, premium spirits and accessories such as holiday sunglasses.
The campaign is also backed by a strong digital push, with content and messaging rolled out across World Duty Free and Gatwick’s social media channels to extend visibility and drive store traffic.
High-visibility campaign: Impactful digital adverts across the airport encourage store visits
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Brightly coloured, flower-covered actors make a great theatric impact at the entrance to one of the Gatwick Airport World Duty Free stores
Quirky, vacation-themed slogans draw traveller attention
Avolta Commercial Director UK Eve Fifer said: “With You Deserve the World, we’ve created a campaign that feels joyful, generous and perfectly in tune with the spirit of summer travel. It celebrates the idea that everyone deserves a treat – and where better to enjoy that moment than at World Duty Free?
“We’re proud to once again partner with London Gatwick to deliver a fun and engaging retail experience that enhances the journey, increases dwell time and makes travellers happier.
“The You Deserve the World theme reaffirms Avolta and London Gatwick’s shared commitment to creating rewarding airport moments, one well-earned treat at a time.”
London Gatwick Senior Retail Operations Manager Jack Howe commented, “We’ve had a fantastic response from passengers around Avolta’s You Deserve the World campaign so far this summer.
“It’s struck the perfect tone ahead of people jetting off on their holidays – encouraging passengers to celebrate, relax and treat themselves through an engaging and fun campaign.”
Partner’s message
Partner’s message
The Moodie Davitt eZine
Issue 347 | 26 September 2025
The Moodie Davitt eZine is published 6 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please email kristyn@moodiedavittreport.com