The Moodies – Innovative Use of Technology
Most Innovative Use of Technology
Winner
Duty Zero by cdf, Hong Kong International Airport – ZERObot
Duty Zero by cdf – the joint venture led by majority partner China Duty Free Group alongside Lagardère Travel Retail – introduced a robotic cocktail experience at Hong Kong International Airport in April 2024. ZERObot, a dual-arm robotic bartender, combines automation with mixology, offering travellers an interactive way to savour cocktails.
The project completed design, manufacturing, installation and maintenance within a HK$1.8 million (US$234,000) budget. Located in the West Hall, ZERObot serves over 100 cocktail formulations, including exclusive selections for cdf members. These incorporate over 20 renowned brands across whisky, Cognac and Chinese liquor.
Since its launch ZERObot has driven 328,767 store visits, a +16.5% increase in sales conversion and a +326% rise in monthly social media followers. Over 1,500 cocktails have been served, reinforcing Duty Zero by cdf’s position as a leader in interactive and experiential retail.
Its futuristic design, LED displays and artificial intelligence-driven personalisation enhance the customer journey, while a QR code system enables discounts and engagement beyond the bar. By integrating robotics and automation, it reflects Duty Zero by cdf’s commitment to tech-driven customer engagement while showcasing local Hong Kong innovation.
What the judges said:
“Well-allocated budget resulting in a cutting-edge, visually engaging retail installation that integrates technology and local innovation.”
“The clear objective of creating a futuristic, interactive experience successfully differentiated Duty Zero by cdf from traditional airport retail.”
Duty Zero by cdf emphasises the spirit of ‘innovative sensation’ through cutting-edge robotics
ZERObot offers adult travellers the opportunity to experiment with cocktail formulas, including its signature concoction: Be Your Sunshine
The Moodie Davitt eZine
Issue 343 | 7 March 2025
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com