Best Use of AI

Starboard Cruise Services has taken a pioneering step with SkInsight, an artificial intelligence and augmented reality-powered concept that offers personalised skincare solutions. Launched on the Carnival Jubilee in December 2023, SkInsight provides travellers with dermatologist-approved skin analyses, enabling them to receive tailored product recommendations.

SkInsight is a key pillar of Starboard’s Beauty for All initiative, a concept designed to make beauty shopping more inclusive, accessible and engaging for every guest. With an initial investment of US$100,000, SkInsight has contributed to a +10% increase in transactions, an +11% rise in average ticket sales and a +9% boost in sales units across ships equipped with the technology.

Hero products such as Estee Lauder Advanced Night Repair and Lancôme Génifique Serum saw a +35% increase in transaction numbers and a +15% jump in sales revenue. Ships equipped with SkInsight have outperformed sales budgets by +5%, with standout performances on Carnival Cruise Line Panorama (+30%) and Royal Caribbean Cruises Harmony of the Seas (+19%).

SkInsight was rolled out to 30 ships by September, with further expansion underway. The beauty industry is projected to reach US$736 billion by 2028, and by integrating AI and AR into the experience Starboard is leading the way in creating a more immersive beauty retail environment at sea.