The Moodies – Use of TikTok/Douyin and LinkedIn
Best Use of TikTok/Douyin and Best Use of LinkedIn
Winner
Ontario International Airport Authority – @flyONT
Ontario International Airport brought its ‘So Cal. So Easy.’ energy on TikTok, establishing itself as ‘the airport of choice for Southern California residents’. Its LinkedIn channel is primarily business-focused, highlighting airport updates, statistics, employee milestones and aviation thought-leadership content.
The digital-first strategy highlighted the airport’s key benefits through organic content, highlighting ease of access, reduced traffic and convenient parking. The content resonated with both primary and secondary service areas, using creative messaging to set the Ontario gateway apart from competitors.
The TikTok campaign incorporated trending content, memes and travel inspiration to foster a humanised brand presence, while educating the audience about the airport’s convenience and service.
Ontario International also partnered with Digital 319 to create content that showcases carrier partnerships and real-time updates, ensuring continuity across all platforms. With no paid media budget, the focus was entirely on organic growth, leveraging TikTok’s dynamic format to produce engaging and shareable content.
As a result, Ontario International’s TikTok channel garnered 1.6 million impressions, 61,000 engagements and 1.6 million video views. Passenger counts for fiscal year 2024 increased +11.4% year-over-year, demonstrating the campaign’s effectiveness in driving awareness and conversion.
What the judges said:
“Astute business-focused use of a critical digital platform with great performance metrics.”
“A great combo of information provision and that elusive quality in communication – voice – to bring the ONT experience to life.”
Ontario International engaged Gen Z travellers on TikTok, adapting the content for wider reach across multiple channels to maintain consistency and visibility
The Moodie Davitt eZine
Issue 343 | 7 March 2025
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com