Introduction

Welcome to The Moodies 2024, the premier awards recognising innovation across digital, social media and marketing throughout the global travel retail industry.

Now in its 11th year, the programme continues to highlight how brands, airports, retailers and industry stakeholders are redefining the traveller experience through creative, often data-driven, strategies.

The illustrious panel of judges for The Moodies 2024 comprised The Moodie Davitt Report Founder & Chairman Martin Moodie; Exquisitz Asia Director for Search and Consulting Canny Kwok; Brisbane Airport Media & Corporate Communications Manager Peter Doherty; and Airports Council International Vice President of Communications Véronique Demers.

The winners, chosen from competitive entries across 27 categories, reflect the dynamic evolution of digital marketing within travel retail. Each entry was evaluated based on clear objectives, strategic implementation, measurable impact and creativity.

The judging criteria encompassed total budget, target audience, campaign execution and quantifiable results. Whether through influencer partnerships, gamified activations, AI-driven personalisation or ecommerce integration, The Moodies 2024 winners illustrate the ingenuity and adaptability shaping the future of travel retail.

We invite you to explore The Moodies 2024 and celebrate the winners’ achievements through words, photographs and immersive films.