The Moodies – Use of Video
Best Use of Video – Food & Beverage Operator
Winner
SSP UK – The Mezz, Dublin Airport
SSP UK & Ireland elevated airport dining with The Mezz in Dublin Airport Terminal 2, combining a food hall experience with state-of-the-art digital engagement. Central to the concept is a 31-metre screen designed to draw passengers with food videography and dynamic content.
Developed with a £100,000 budget, the initiative sought to raise awareness for SSP’s street food concepts, including local partnerships with Camile Thai and Handsome Burger. The concept is focused on improving customer experience and driving footfall from the departure lounge.
SSP Group Managing Director Ireland Fi Logan-Wyeth remarked: “The Mezz is a first-of-its-kind concept for both SSP UK & Ireland and travel food & beverage, offering a traditional food hall concept combined with innovative technology to create a 21st-century customer experience.”
Following the screen’s launch in August 2023, the video content boosted engagement and sales while streamlining orders through digital kiosks. With over 2.5 million pixels, the display blends motion graphics, real-life food visuals and event tie-ins to maintain relevance.
The Mezz screen creates a visual rhythm, guiding the audience from one scene to the next
What the judges said:
“The video content at The Mezz aimed to increase awareness of the food hall concept, drive footfall and boost sales.”
“These objectives were clearly achieved, with the video content creating an enticing and engaging experience.”
The Moodie Davitt eZine
Issue 343 | 7 March 2025
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com