The Moodies – Retailer Campaign
Best Campaign – Retailer
Joint Winner
Avolta Türkiye – I Love Antalya
Avolta unveiled an experiential summer campaign titled ‘I Love Antalya’ across Antalya Airport terminals 1 and 2 in August 2023. In-store events featuring the tagline ‘Discover Local’ showcased the cultural heritage of Antalya and Türkiye.
The campaign blended experiential marketing with traditional elements, offering multi-sensory activities, such as Turkish ice cream tastings, folk dance performances and local product promotions.
I Love Antalya was extended in 2024 with a new visual identity incorporating ethnic carpet motifs, as well as product displays inspired by the tree of life. Passengers were treated to a live DJ session and Turkish delight samplings, while young travellers received bracelets featuring traditional elements.
Targeting families and holidaymakers, the initiative leveraged Antalya’s status as a Mediterranean tourism hotspot. It showcased sense of place through interactive activations and a strong visual identity, both at the airport and through social media engagement.
The I Love Antalya campaign drew inspiration from the resort city’s diverse colour palette
What the judges said:
“‘I Love Antalya’ masterfully fused the city’s rich cultural heritage with modern experiential marketing, elevating the traveller experience.”
“The highly localised animations and local product assortment curated for the event is an amazing way to make the client’s holiday high last a little bit longer.”
Partner’s message
Partner’s message
The Moodie Davitt eZine
Issue 343 | 7 March 2025
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com