In a memorable ceremony to close day one at The Trinity Forum, Imex Pan Pacific Group (IPPG) and China Duty Free Group (CDFG) signed a Memorandum of Understanding (MOU) to create a strategic partnership between the respective companies.

CDFG and IPPG will jointly operate duty-free stores in strategic locations throughout Vietnam, including airports and key tourist destinations. IPPG will provide essential local support, such as logistics and facilitating necessary approvals, to ensure the seamless operation and management of the collaboration.

To enhance customer experience and drive sales, the two companies will implement a comprehensive marketing strategy in partnership with hotels, banks and digital platforms.

“The MOU represents a significant step forward in promoting mutual growth and exploring new business opportunities in the duty-free and tourism markets,” commented CDFG Deputy Manager Zhao Feng.

IPPG Vice President Business Development and IPP Travel Retail CEO Phillip Nguyen added: “The partnership between IPPG and CDFG has opened up numerous opportunities for bilateral tourism and trade development between China and Vietnam.

“With CDFG’s world-leading duty-free store network and IPPG’s distribution capabilities in Vietnam, we hope both sides will enhance the exchange and development of Chinese and Vietnamese goods of both countries. This collaboration is expected to bring about significant breakthroughs in the growth of bilateral tourism and trade between Vietnam and China.”