Duty Free Americas
Duty Free Americas outlines high ambitions for border store business (Part II)
While it varies by territory, the staple border store categories run from fashion & accessories, liquor & tobacco and food to electronics, outdoor goods and homeware.
Falic says: “With a growing demand for luxury and niche brands, we are evolving our offerings to include these premium products. Our goal is to transform our stores into one-stop shops, providing a comprehensive selection that meets all shopping needs and reflects the latest consumer trends.”
DFA says it is seeking partnerships with brands that are committed to “long-term investment” and that want to build a loyal base of customers through the border channel. Competitive pricing is one factor, along with activations and experiences where customers can engage directly with the brands in the stores.
“Unlike in airports, where time is limited, customers at border stores have more time to shop, allowing for deeper brand interaction and stronger connections,” Falic says.
Dov Falic cites strong demand for fashion as part of the changing border store mix
To elevate the experience further, DFA says it is “upgrading stores to enhance their contemporary design and functionality, improving the overall shopping environment and integrating advanced technology”.
Concluding, Falic outlines DFA’s ambitions for the next phase of border store evolution. “Our vision involves substantial investment in our border stores, opening new stores, enhancing existing border store design and functionality, while continually improving the customer experience.
“We plan to introduce new brands to our international audience and to offer a more diverse, high-quality product selection.
“Additionally, we will launch an extensive loyalty programme to further strengthen customer retention. Leveraging data and technology will also play a crucial role in optimising operations and personalising customer interactions, ensuring we meet the evolving needs of our customers.”
Greater prominence for athleisure brands is a feature of the market today
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The Moodie Davitt eZine
Issue 338 | 27 September 2024
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