Craft Spirits
Cincoro chases international expansion
Cincoro Tequila, launched in 2019 by five National Basketball Association team owners, has been making a big push in international markets including travel retail.
The brand, developed by a partnership involving Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), Emilia Fazzalari and Wyc Grousbeck (Boston Celtics), and Michael Jordan (Charlotte Hornets and retired NBA superstar), has been developing its distribution base with agreements in Europe, Asia Pacific and other regions outside the US.
The founders took nearly three years to craft the Cincoro Tequila taste profile – (left to right) Wes Edens, Michael Jordan, Emilia Fazzalari, Jeanie Buss and Wyc Grousbeck
Its sports connections run deep, with sponsorship announced recently of the NBC-run American Century Celebrity Golf Championship, plus a deal revealed for Cincoro to become an official partner of Italian football powerhouse AC Milan.
The tequila is crafted using mature 100% Blue Weber agaves, sourced from both the highlands and lowlands of Jalisco, Mexico. All expressions begin as Cincoro Blanco and are then aged in Tennessee whiskey barrels.
(Left image) Duty Free Global Founder Barry Geoghegan (left) poses for a photograph with Cincoro Tequila Managing Director International Quentin Job. Right, the DFG and Cincoro teams celebrate the partnership.
In travel retail, the brand’s ambitions are fuelled by its partnership this year with Duty Free Global for the distribution of its premium tequila expressions in travel retail across Asia, Europe and the Middle East.
The collaboration aims to expand Cincoro’s premium portfolio reach, targeting consumers through major airports and duty-free destinations.
The tequila brand’s travel retail offer includes five expressions: Blanco, Reposado, Añejo, Gold and Extra Añejo.
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The Moodie Davitt eZine
Issue 337 | 11 September 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com