Nuxe blends luxury and sustainability with revamped travel retail-exclusive offer

Modern consumers expect transparency from brands regarding sourcing practices, ingredient origins and overall environmental impact. Nuxe, ensuring 100% traceability and responsible sourcing, is well positioned to meet this demand with its revamped travel retail-exclusive offer.

The French natural cosmeceutical brand has revealed The Nuxe Huile Prodigieuse Duo – along with Fragrant Travel, Sunny Travel, Travel Beautiful and Travel Essentials Nuxe Travel Pouches. As reported, the pouches feature more sustainable packaging materials, comprising 26% linen and 74% recycled plastic.

This significantly reduces plastic usage, with the original front-of-pack transparent plastic window replaced by a linen ‘mosquito net’ fabric, allowing customers to view the products inside. Nuxe’s commitment to sustainability extends to the product description leaflet, now printed on recycled paper, replacing the previous back-of-pack cardboard information.

Additionally, Nuxe has updated the My Anti-Aging Program travel retail-exclusive set. The original products have been replaced with the Nuxuriance Ultra Range: Global Anti-Aging Day Cream 50ml, Global Anti-Aging Night Cream 50ml and Targeted Eye & Lip Contour Cream 15ml. It has also introduced a travel retail-exclusive duo of Nuxe Super Serum (10) 30ml.

The company’s green commitments go beyond packaging: In March, Nuxuriance Ultra’s Alfa [3R] was exclusively launched in travel retail. As reported, the product features an age-reversing formula with higher efficacy than retinol, without synthetic ingredients.

The Nuxuriance Ultra Alfa [3R] Technology is created with three natural-origin ingredients: Alfafa seed extract, an organic regenerative plant with potent age-defying benefits; hyaluronic acid with a light molecular weight which works to plump and smooth the skin; and hemerocallis fulva, an extract from orange day lily with antioxidant benefits.