Nestlé targets eco-conscious travellers with its Sustainably Sourced range

In April, Nestlé International Travel Retail (NITR) launched its Sustainably Sourced chocolate exclusively in travel retail. As reported, the confectionery specialist celebrated the release and the start of Earth Month with a makeover of The Moodie Davitt Report’s homepage and mobile website. The global roll-out of Nestlé Sustainably Sourced is continuing throughout the summer, supported by high-profile activations in partnership with key travel retailers such as ARI.

This extensive campaign underscores Nestlé’s longstanding commitment to sustainable cocoa farming through the Nestlé Cocoa Plan, supporting retail partners’ environmental goals and engaging travellers in a meaningful way. Targeting customers who seek premium, purpose-driven brands, the campaign leverages influencer partnerships to foster engagement, complemented by innovative retail displays and personalised sampling experiences.

Promotional activities debuted at Porto Airport in April, followed by Singapore Changi and Geneva airports in May, with additional locations including Delhi Indira Gandhi International, Mumbai Chhatrapati Shivaji Maharaj International, London Heathrow, London Gatwick and select airports in Greece. The disruptive campaign featured free-standing, shelf and counter-top units, with sampling and personalisation options.

The Sustainably Sourced product line-up includes four 170g bars and four 270g bars in different flavours, along with a 426g sharing pouch. The chocolate is a byproduct of Nestlé’s collaboration with the Rainforest Alliance, a non-profit organisation working on combatting deforestation and addressing climate change while simultaneously creating economic opportunities for rural communities.