Elizabeth Arden releases latest travel retail-exclusive range

This compact, refillable 3 x7 Capsules Tin features three varieties of Arden’s signature, single-dose Ceramide Capsules. Pre-measured, portable and TSA-approved, they take the guesswork out of skincare application. The capsules are dermatologist-tested and suitable for all skin types.

Each tin contains seven separate doses of its Capsule type, making it perfect for holidays and business trips, or for trialling the Ceramide collection and attracting new consumers to the brand. Importantly, the reusable, travel-friendly tin is accessibly priced at under €20, ensuring Arden’s portfolio has options that appeal to all traveller demographics.

Launched last year, this travel retail exclusive is available throughout airports in the EMEA region. It is regularly showcased as part of At the brand’s high-profile ‘Travel With Arden’ activation programme, for example during a three-month event with Avolta at Alicante Airport (September-October 2023), and more recently at Paris Orly Airport with Lagardère Travel Retail (March-April) and this month (July) at Stockholm Arlanda with Avolta.

Notably, the Stockholm Arlanda activation is complemented by an innovative ‘Spa Zone’ concept. According to the brand, it is the first to partner with Avolta on this type of wellbeing concept at this airport.

The Spa Zone is inspired by Elizabeth Arden’s famous Red Door treatment and offers two complimentary express beauty services to travellers at the Swedish gateway.