Interview: Carilux Duty Free outlines grand ambitions for fast-growing border channel

The target consumer base is led by Venezuelan travellers returning from Colombia, many of whom make same-day shopping trips; cross-border shoppers from the bustling city of San Cristóbal, Táchira and surrounding areas; plus diplomatic and humanitarian personnel living in the area.

Of the market need that it will serve, Carilux Duty Free said: “The primary gap we are addressing is the lack of accessible, high-quality duty-free shopping for the vast number of travellers crossing the Simón Bolívar Bridge.

“Many Venezuelan travellers and tourists have limited options for purchasing luxury goods at competitive prices (with the assurance that these are genuine). Our store will fill this void by providing a comprehensive selection of premium international and local products in a convenient location at convenient prices and at the best possible terms.”

Carilux added that shoppers in the region are demanding in their choice of brands. “They seek a variety of luxury goods, including spirits, fragrances, cosmetics and tobacco, in a setting that guarantees authenticity and competitive pricing. Convenience and exceptional customer service are also paramount. Shoppers can also pre-order goods before crossing from Venezuela and collect their purchases at the shop.”

Carilux Duty Free is seeking to establish strong partnerships with brand owners and authorised regional distributors that “share our vision of providing top-tier products to travellers”.

“Support in terms of exclusive product offerings, marketing collaborations and promotional activities will be crucial. We aim to work closely with brands and their officially appointed distributors in order to create a unique shopping experience that drives mutual growth and success at the most trafficked border of Colombia, and, one of the most trafficked in the world.”