ARI Column II
A moment of collective vision for ARI
In 2022, I shared our vision for the new brand with the global marketing teams at our annual Global Marketing Forum, writes Laura Toner (see also previous page). The sneak preview of ‘Joy On Your Way’ resonated deeply with everyone in the room. The enthusiasm and support from our marketing teams was overwhelming, and their collective momentum and spirit has been a huge driving force in bringing the vision to life.
The marketing teams now have ‘calendars of joy’, centralising their marketing and customer experience planning to ensure continuous moments of joy for customers.
National Day of Joy on 26 June is a pivotal moment and the teams across the world are hosting activities all week. In fact, in Portugal the marketing team has now crowned June as their official ‘Month of Joy’ forever more. You can see in these photos some incredible moments of joy and the incredible people that bring them to life.
The ARI Global Marketing Team were instrumental in launching the revamped brand identity
The marketing team in Ireland bringing joy to Dublin Airport
ARI North America’s marketing team helps ARI bring the joyful ethos to customers
The energetic, ebullient Bahrain Duty Free marketing team: (left to right) Linus Kanyi, David Gorman, Rashed Bin Daina and Moosa Alnajjar
Jehad Al Mamari, Muscat Duty Free
Sonja Dajevic, Montenegro Duty Free
ARI’s teams are the heartbeat of its operations on and off the shop floor – pictured above is the Delhi Duty Free marketing team
The ARI Cyprus Duty Free team (above) and (below) Riyadh Airport team members Israa Othman (left) and Maryam Al Ateeq (right)
ARI Barbados team member Ahlena Greenidge
The Portugal Duty Free marketing team has crowned June its official ‘Month of Joy’
The Abu Dhabi Duty Free team is hailed for its performance of a ‘Joy On Your Way’ song
The ARI Global Marketing Team has helped strengthen relationships with key brand partners
Partner’s message
The Moodie Davitt eZine
Issue 335 | 18 June 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com