Trends & Insights
‘Travel Experience Voices’ – Lagardère Travel Retail reveals industry views on key themes and trends
The third annual insights report from the Paris-based travel retailer highlights three key themes that are high on the industry agenda: the role of hybrid concepts, implementation of sustainable practices and collaboration through data-sharing. We present highlights and commentary in the following pages.
“Based on these interviews and online survey, we see a lot of opportunity to help the industry grow. It confirms that we are only at the beginning of an exciting evolution.”
So says Lagardère Travel Retail Asia COO and Global Chief Strategy and Development Officer Séverine Lanthier about the release earlier this month of ‘Travel Experience Voices’, the third trend report in an annual series from the travel retailer.
Titled ‘Transforming today to step into tomorrow’, this edition homes in on three key themes that are high on the agenda for industry stakeholders: the role of hybrid concepts, implementation of sustainable practices and collaboration through data-sharing.
Dag Rasmussen
Séverine Lanthier
The report is based on face-to-face interviews with airport and brand executives, a quantitative online survey taken by 58 airports and 150 brands across 27 countries, plus contributions from subject-matter experts.
Through testimonies and case studies, the report showcases how industry stakeholders and airports are preparing for the future while championing sustainability.
Introducing the report, Lagardère Travel Retail Chairman & CEO Dag Rasmussen says: “These themes are not just trends; they are the beacons guiding our strategic direction in an increasingly interconnected and conscious world.
“Hybrid concepts stand at the crossroads of innovation, blending digital with physical, global with local, and retail with F&B. These dynamic spaces redefine the travel experience, offering travellers a seamless integration of convenience, entertainment and engagement.
“Our dedication to CSR underscores everything we do. In a world facing unprecedented environmental and social challenges, we stand firm in our responsibility towards sustainable development, community engagement and ethical business practices.
The cover of the latest annual ‘Travel Experience Voices’ report that takes in views from around the industry
“Amidst these endeavours, the power of data in shaping the future of travel retail cannot be overstated. In an age where information has become vital, harnessing data analytics and artificial intelligence offers us unparalleled insights into consumer behaviour, enabling personalised experiences that were once the realm of imagination.”
Conducted between January and March 2024, the interviews and the online survey provide a comprehensive snapshot of the industry’s current landscape and future trajectory, said the company.
Reflecting on the impact of the report, Lanthier says: “We have built some exciting and interesting pilots and partnerships based on inspiration from these reports [over the past three years]. They have generated a lot of interest internally and externally.
“Sharing the report helps us engage further with airports and brands and also helps us plan spaces with our partners in advance to create the best outcomes.
“We don’t only interview airports that are partners currently; we want to make it as exhaustive as possible and attract a wide range of views.
“The key point is that collaboration is key. This is a service to the industry and we know that only together can we be stronger.”
In the following pages we focus in more detail on the key findings.
Partner’s message
The Moodie Davitt eZine
Issue 334 | 12 May 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com