Travel Retail Highlights
Lagardère Travel Retail accelerates fight against food waste
We present our latest selection of eye-catching launches, campaigns and progressive initiatives across the industry, beginning with Lagardère Travel Retail’s new waste-limiting food & beverage drive.
Lagardère Travel Retail recently launched a new anti-waste programme called FLOW (Fighting To Limit Our Waste). The retailer describes the initiative as a means of addressing “the pressing environmental, economic and ethical challenges surrounding food waste in the travel retail industry”.
The commitment extends beyond food & beverage outlets in travel environments. It also involves the retailer’s worldwide travel essentials, duty free and fashion businesses.
The retailer noted that the FLOW Anti-Waste Program is rooted in the United Nations (UN) Food and Waste Reduction Program, Champions 12.3.
The initiative, led by a coalition of executives and representatives from civil society, is dedicated to inspiring ambition, mobilising action and accelerating progress towards achieving one of the Sustainable Development Goals targets by 2030.
The UN target is to halve per capita global food waste at retail and consumer levels and reduce food losses along production and supply chains by 2030.
A strong message promoting the new campaign will appear in Lagardère Travel Retail airport and railway station stores
At its core, the Lagardère Travel Retail’s FLOW programme seeks to fight waste by leveraging “every possible success factor to reduce wastage, all while ensuring that the topic is accessible to all”.
The FLOW Anti-Waste Program is built on five pillars: Measurement, staff engagement, anti-waste standard operating procedure, in-store promotions and excess food management.
To promote the programme in-store, an identity has been developed around the FLOW brand, emphasising the importance of fighting waste and the notion of fluidity, with the Lagardère Travel Retail tagline ‘Go with the FLOW, limit our waste & go’.
More campaign posters from the Lagardère Travel Retail FLOW food waste initiative
Comment: This latest initiative builds on programmes Lagardère Travel Retail has developed to limit food waste under its wider Corporate Social Responsibility PEPS roadmap.
Crucially too, its moves extend to those who work with food directly. To share best practice, the travel retailer has created a community of chefs to promote anti-waste, vegan and vegetarian recipes. This involves the chefs in actions to develop recipes that minimise carbon footprint.
All of the initiatives aim to improve participation in a virtuous circle that allows reduction of the environmental impact of waste while providing products at lower prices. Lagardère Travel Retail says: “This programme is tailor-made for travel retail and specifically to airports and the airside part of operations.”
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The Moodie Davitt eZine
Issue 333 | 9 April 2023
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