Cruise Retail
Harding+ aims to shine with Sun Princess retail offer
With 5,800sq ft of luxury shopping space spanning two decks, open and spacious areas for discovery and more than 25 first-at-sea brands, Princess Cruises and partner Harding+ have set a high bar for retail onboard the new Sphere Class ship Sun Princess.
The ship began her maiden voyage in late February, featuring an offer spanning 200+ brands from fine jewellery and premium timepieces to fashion and leisurewear, beauty and wellness and accessories, complemented by lifestyle and experiential activations.
Brands making their maritime debut include Chanel No.1, Beyond Yoga and Varley, sustainable fashion from Neu Nomad and Pinko handbags from Italy.
In addition, the first Princess-branded merchandise boutique – Waves – debuts onboard, offering the Princess Inaugural collection that celebrates the new ship as well as new lines featuring the Princess Seawitch.
Princess Cruises Vice President of Onboard Revenue Experience Sabine Muhlberger said: “This expansive retail environment, created in partnership with Harding+, marks a new level of excellence for Princess retail.
“Our guests are going to love this new and unique shopping experience that will enhance the already spectacular cruise experience aboard Sun Princess.”
The retail design aboard Sun Princess removes traditional boundaries, said the cruiseline company. Interactive retail and pop-up locations will add “an engaging and exciting retail experience”, it noted.
Princess Cruises pledges “an engaging and exciting retail experience” in the Harding+ managed space onboard
Deck 8 features The Premium Watch Lounge, with an inaugural Breitling Lounge concept and the latest TAG Heuer boutique design, as well as The Fine Timepieces Boutique, which features timepieces for both men and women from Longines, Rado, Tissot and Hamilton, in addition to pre-owned Rolex watches.
Within The Beauty & Wellness Boutique on Deck 8 guests will find many cosmetics and skincare brands such as Chanel, Dior, Lancôme, Estée Lauder, Clinique, and a curated range of sustainable and organic skincare brands including Comfort Zone, Neom Organics, This Works, Rituals and unisex clean skincare by REN Skincare.
The shipboard shopping experience also includes:
- Professional-grade skincare education, products, and services from Chanel, Dermalogica and Prai Beauty.
- Three new fine jewellery brands, including London-based designer Shaun Leane, Paris-based designer Yvonne Leon as well as gender-neutral precious metals and materials from John Hardy and costume jewellery featuring the latest retail store concept design from Swarovski.
- Spirits offering onboard experiences, including Johnnie Walker Blue Xordinaire as a travel retail exclusive.
Pop-ups include designer eyewear activations from brands such as Tom Ford, Prada, Oakley and Maui Jim, pre-loved luxury leather and accessories from Chanel, Louis Vuitton and Gucci, and Pandora jewellery.
The 175,500-ton, 4,300-guest Sun Princess offers various entertainment and experiences, culinary experiences from celebrated chefs and celebrity collaborators, as well as luxury staterooms and suites.
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The Moodie Davitt eZine Issue 333 | 9 April 2024
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