Cruise Retail
Avolta promises elevated experiences with Norwegian Cruise Line deal
Leading travel retailer Avolta recently underlined its ambitions to grow in the maritime retail sector with the capture of new contracts onboard four Norwegian Cruise Line (NCL) ships plus renewals of agreement covering 14 more.
The gains mean Avolta is the cruise company’s dominant retail partner, expanding its onboard presence to 18 of the 19-strong NCL fleet.
Avolta is kicking off new contracts on Norwegian Viva, Norwegian Prima, Norwegian Star and Norwegian Encore. In addition, the company has been tapped to serve as the retail partner for NCL’s next Prima Class newbuild, Norwegian Aqua, set to debut in 2025.
Going local with retail onboard Norwegian Pearl
Hailing the development, Avolta Head of Cruise Division Gian Botteri* said: “We look forward to playing our part in creating shopping environments that are welcoming, luxurious, and offer unique products and experiences for each and every guest.
“We are committed to delivering customers with more of what they love and want, and contributing to the lifelong memories they create, when they are sailing aboard the ships in NCL’s impressive and expanding fleet.”
The offer across the fleet features popular guest favourites such as Bulgari, Cartier, Panerai, Hublot, Tag Heuer, Breitling, IWC, Pandora, John Hardy and Swarovski, plus the Preloved Handbags concept.
A blended offer with the Tradewinds shop onboard Norwegian Bliss
Norwegian Cruise Line Vice President Onboard Revenue Craig Steyn said: “We are pleased to expand our partnership with Avolta; their proven ability to provide a world-class retail experience is a great match for our Guest First philosophy, in which we strive to deliver our guests more of what they love at every stage of their journey with us.
“The expansion of our partnership with Avolta will allow us to build on NCL’s current retail experience and offer our guests more variety and choice within our fleet’s shopping spaces and in the hopes of enhancing our guests’ overall cruise experience.”
Norwegian Cruise Line sails to 450 destinations globally around the world across its 19-ship fleet.
Leaning on luxury onboard Norwegian Jewel
* Avolta Head of Cruise Division Gian Botteri will be among the speakers at The Retail Day at Seatrade Cruise Global in Miami. The retail sessions on 10 April (co-organised by The Moodie Davitt Report an Seatrade) bring together cruise lines, concessionaires and brand owners to talk about the retail opportunities in the cruise sector. Click here for more.
Partner's message
The Moodie Davitt eZine Issue 333 | 9 April 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com