
Let’s Inspire Inclusion
Behind the campaign theme for International Women’s Day 2024.
In association with

International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality.
IWD has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs to all groups collectively everywhere. The day is not country, group or organisation specific.
Outlining the thinking behind the IWD 2024 theme ‘Inspire Inclusion’, the campaign website says: “When we inspire others to understand and value women’s inclusion, we forge a better world. And when women themselves are inspired to be included, there’s a sense of belonging, relevance, and empowerment.”

The campaign asks the question, “When women aren’t present, we must ask: ‘If not, why not?’ When women are discriminated against, we must call out poor practice. When the treatment of women is not equitable, we must take action. And we must do this each time, every time.


“Organisations, groups, and individuals worldwide can all play a part – in the community, at work, at home, and beyond.
“To truly include women means to openly embrace their diversity of race, age, ability, faith, body image, and how they identify. Worldwide, women must be included in all fields of endeavour.
“On an individual basis, it’s important to understand, value and seek out the inclusion of women and girls. Additionally, sharing this knowledge, support and encouragement with others is key.


“On an organisational or group basis, there are many ways to ensure the needs, interests and aspirations of women and girls are valued and included.”
Organisations and groups can #InspireInclusion through action in areas such as:
- forging women’s economic empowerment
- recruiting, retaining and developing diverse talent
- supporting women and girls into leadership, decision-making, business and STEM
- designing and building infrastructure meeting the needs of women and girls
- helping women and girls make informed decisions about their health
- involving women and girls in sustainable agriculture and food security
- providing women and girls with access to quality education and training
- elevating women and girls’ participation and achievement in sport
- promoting creative and artistic talent of women and girls
- addressing further areas supporting the advancement of women and girls.
Travel retail partners can add their voices to the campaign with a simple statement of support. Go to The Moodie Davitt Report.com for more details and to sign up.
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