Lunar New Year
Tom Ford paints the town red
Tom Ford Beauty, owned by The Estée Lauder Companies, hosted a successful Chinese New Year-themed exclusive event last month at cdf Sanya International Duty Free Shopping Complex in Haitang Bay.
The event on 19 January, invited guests to experience the fully immersive, multi-sensory Fragrance Finder and to discover exclusive, customisable gifts and limited-edition gift packaging.
Guest of honour and Tom Ford Fragrance Attaché Wei Daxun attended and experienced the Private Blend Fragrance Finder first hand. This scent journey allows an in-depth look into the unique and artisanal Private Blend fragrances.
Tom Ford Fragrance Attaché Wei Daxun presented the special Lunar New Year Tom Ford gift set to fans during the event
Comment: This event allowed guests a multi-layered opportunity to engage with a leading fashion to fragrance name in a luxury environment while also entering into the spirit of the Year of the Dragon in advance.
Lunar New Year-inspired design motifs and a custom embossing service for select holiday-exclusive gifts lent a festive tone to the experience. The showcase also featured a neat blend of the physical and digital, with Tom Ford and CDF Group members engaging in person as well as via livestream to celebrate the event.
Tom Ford bestsellers White Suede, Oud Wood and Soleil Neige anchor the expansive offer
Partner's message
The Moodie Davitt eZine Issue 331 | 12 February 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com