Lunar New Year
Leading on Lunar New Year at Changi Airport
The Shilla Duty Free has been celebrating the Lunar New Year season with a range of special activities and promotional offers at Singapore Changi Airport. These run until 29 February.
YSL Beauté presented a week of activations led by makeup shows by YSL Beauté Regional Makeup Artistry Manager Francis Lim. It showcased star products including a limited new year makeup edition in festive red packaging.
Travellers could also discover augmented-reality retailtainment and the ‘Libre Atelier’ – an exclusive personalisation service for the popular fragrance.
The Shilla Duty Free also offered instant return vouchers and an opportunity to secure a grand prize of US$888 with spends of US$250 or more.
Travellers spending US$300 and above on iShopChangi.com – collecting Shilla purchases upon departure or arrival –receive beauty products worth over US$50 and a gashapon voucher.
Travellers can also explore their Chinese zodiac forecasts and predictions for the year 2024 when they visit The Shilla Duty Free’s central store at Changi Airport Terminal 1.
The gashapon machine features a capsule dispenser, offering travellers instant rewards
YSL Beauté Regional Makeup Artistry Manager Francis Lim hosted an exclusive Beauty Show, highlighting makeup in Lunar New Year-exclusive packaging
Shoppers paying with Alipay can enjoy exclusive discounts – US$20 off with a minimum spend of US$200, and US$100 off for a minimum spend of US$1,000.
Users of Alipay+ partner apps are offered exclusive promotions at Shilla. Alipay and Alipay+ users double the opportunity to secure prizes.
Comment: The Shilla Duty Free is using the Lunar New Year period to cast the spotlight on selected brand partners, not just with product and offers but with personalised experiences to excite and entice the traveller.
The strategic partnership with Alipay+ offers a further chance to promote savings and seamless shopping to key consumer groups.
Partner's message
The Moodie Davitt eZine Issue 331 | 12 February 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com