Lunar New Year
Dancing with the dragon at Dubai Duty Free
Dubai Duty Free recently welcomed the Lunar New Year with a themed production at Dubai International Airport Terminal 3 Concourse B.
A traditional dragon dance kicked off the celebrations, which were attended by Dubai Duty Free management and staff, including Chief Operating Officer Ramesh Cidambi, China Vice Consul General Liu Zhengjie and Vice Consul General Wang Yi.
The event underlined the close ties between China and leading UAE companies such as Dubai Duty Free.
Dubai Duty Free senior management and China consular officials attended the colourful Lunar New Year celebration
Comment: China represented over 7% of Dubai Duty Free’s US$2 billion-plus in 2023 sales by nationality, a reminder of how important this shopper group is to the leading UAE travel retailer. That figure is growing fast as travel roars back – at its pre-pandemic peak Chinese travellers accounted for 17% of sales. Dubai International Airport welcomed back flights from Beijing, Shanghai, Xianyang, Shenzhen and Chengdu among other locations last year – with more routes to follow – all of which augurs well for Chinese spend at Dubai Duty Free during the Year of the Dragon.
The eye-dotting ceremony includes painting a symbolic red dot on the dragon’s eyes before the dance begins
The big reveal: (second from left) Dubai Duty Free Senior Vice President of Marketing Sinéad El Sibai; Director of Consular Section Mr He Chao; Vice Consul General Ms Wang Yi; Vice Consul General Mr Liu Zhengjie; Dubai Duty Free Joint Chief Operating Officers Ramesh Cidambi and Salah Tahlak; and Director of Consular Mr Liang Jing conducted the latest Millennium Millionaire draw
Dubai Duty Free and Chinese consulate in Dubai officials picked the winning tickets at the Finest Surprise draw for three luxury vehicles
After the draw, attendees were treated to a live Chinese music performance
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The Moodie Davitt eZine Issue 331 | 12 February 2024
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