Images of the Year I

Estée Lauder showcases its ‘Gifting Wonderland’ in Hainan

Estée Lauder, flagship brand of The Estée Lauder Companies, partnered with China Duty Free Group (CDFG) to launch a ‘Gifting Wonderland’ takeover across three of the retailer’s key locations in Hainan in January.

This marked the fifth year that the partners have launched the campaign in the travel retail hotspot. It also featured a four-way collaboration, with Estée Lauder coming together with CDFG, Juneyao Airlines and Marriot Bonvoy Hotels in Hainan for the takeover.

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Prada Paradoxe and a Lunar New Year world first

L’Oréal Travel Retail Asia Pacific celebrated the launch of the Prada Paradoxe fragrance line from Prada Beauty by opening indoor and outdoor pop-up spaces at cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan in January.

L’Oréal Travel Retail Asia Pacific said the Haitang Bay pop-up was a Lunar New Year world first for Prada Beauty and an inaugural activation for the brand at the Haitang Bay shopping emporium. The activation was designed to showcase the brand’s position as a pioneer while making a statement of confidence in the Hainan market.

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The ‘Boutique Terminal’ concept comes to life in Paris

The Extime retail and hospitality concept was officially launched in style by Groupe ADP at Paris Charles de Gaulle Airport Terminal 1 in early February.

The terminal was the first to be brought to life under ADP’s ambitious ‘Boutique Terminal’ concept. The promise, Groupe ADP Chief Customer Officer Mathieu Daubert said, is “to make our network of airports be the preferred destination for all travellers”. Within airside retail, this translates as developing “territories of experience and emotion” around the Extime brand.

Our on location coverage took in the expansive retail offer and eclectic food & beverage mix.

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Johnnie Walker’s immersive experiences in Dubai

Diageo Global Travel Retail marked the fifth release of the limited-edition Johnnie Walker Blue Label ‘Ghost’ and Rare Port Dundas expression with two new immersive experiences at Dubai International Airport. The pop-ups, launched in partnership with Dubai Duty Free, were located in Terminals 1 and 3, bringing the expression to life through a series of experiential and retailtainment elements.

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Blurring the lines between retail and art

Sydney Airport launched a dazzling new luxury precinct at Terminal 1 in February, alongside Heinemann Australia’s luxury beauty, fashion and accessories store.

The zone includes almost 20 designer stores from brands that brought their A games to the terminal. This is exemplified by the extraordinary Gentle Monster boutique, which already shapes as becoming a blockbuster success story.

The South Korean luxury eyewear brand, founded in 2011 by Jay Oh and Hankook Kim, is renowned for its vision of ‘weird beauty’ through ‘high-end experimentation’. And that vision is certainly to the fore in a store that is stopping people in their tracks thanks to the presence of a kinetic art installation called ‘The Giant Head’.

This show-stopping piece allows viewers to experience mysterious emotions through its indecipherable facial expressions. The two-metre high robot is designed to blur the lines between retail and art space and to ponder the future of the human-robot relationship.

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The Moodie Davitt Report presented rolling coverage of the unveiling of Heinemann Australia’s new store. Here we feature a selection of key images.

A triumph for Areas Mexico

In February the Areas Mexico team, represented by The Urban Corner General Manager Paola Chávez, was named winner of the Areas Worldwide Challenge, a major internal competition that encourages teams to deliver higher sales, service standards and consumer satisfaction across its F&B environments.

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‘Arrive Like A Local’

Pernod Ricard Global Travel Retail (PRGTR) launched Jameson’s new global campaign, ‘Arrive Like a Local’, exclusive to global travel retail, in March.

The ‘Arrive Like a Local’ campaign ran across over 35 airports worldwide. It featured the Jameson brand family, with particular focus on travel retail-exclusive Jameson Triple Triple as well as Black Barrel.

The leading Irish whiskey brand created a digital library of ‘City Guides’, with information on Jameson-recommended places to explore, where to drink, eat and mix in 12 cities. The company said this “enables them to feel like one of the locals as soon as their feet touch the ground”.

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Duty Free Americas reaps rewards of investment in Macau

We profiled Duty Free Americas’ (DFA) newly extended twin beauty store at Venetian Macao on a visit last March, as the travel retailer benefited from the strong footfall of group tourists from Mainland China at its 11,500sq ft operation, close to the main traffic flow.

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‘A bold marriage of Cognac and couture’

DFS Group partnered early this year with LVMH-owned Cognac House Hennessy to launch the Hennessy X.O x Kim Jones collection. DFS Group was the exclusive offline retailer to offer the collection – described as a ‘bold marriage of Cognac and couture’ – in travel retail. It represented a first-of-its-kind cross-category partnership between the Cognac house and the renowned fashion designer Kim Jones, who is the Artistic Director of Dior Menswear.

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Auckland Airport’s welcome back to Chinese tour groups

In late March Chinese group tourists arrived at Auckland Airport, New Zealand’s premier gateway, for the first time since early 2020. New Zealand was named among the first 20 travel destinations (since extended) approved under China’s outbound group tours pilot scheme. Our joyous images, courtesy of Auckland Airport, showed the warm Māori welcome afforded to the visitors

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