For people and the planet

Guerlain x Ever Rich Duty Free Bee School

In January, LVMH-owned beauty and fragrance house Guerlain teamed up with Ever Rich Duty Free to launch the former’s Bee School in Taiwan. The Guerlain Bee School raises awareness among school children of bee protection; especially as over one-third of the planet’s food comes from flowering plants, among which 80% rely on bees for pollination.

The Guerlain x Ever Rich Bee School event was held at the end of 2022 and featured bee culture exhibitions, bee-related games and a little beekeeper experience. The aim of the event was to highlight the importance of bees and bee ecosystems in protecting biodiversity and the planet. It was attended by 20 children aged between five and eight years old and their parents.

The project underlines both the brand and the retailer’s commitment to environmental protection and sustainability and their investment in the education of the next-generation.

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Saluting the role of women

8 March is International Women’s Day and the theme for 2023 was #EmbracingEquity. The day marks a special opportunity for the industry to come together and show how it is promoting diversity across the channel. From Qatar Airways Cargo’s first all-female flight and Bahrain Duty Free celebrating the success stories of its women colleagues, to DFS Group Asia Pacific hosting an interactive workshop with B Corp-certified company LUÜNA on closing the gender pay gap – our coverage presented several shining examples of women empowerment and social responsibility. Plus, in partnership with leading travel retailer ARI, we also hosted a makeover of our home page to celebrate the day.

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Dubai Duty Free lends its weight to 1 Billion Meals drive

Dubai Duty Free, which is celebrating a milestone 40th anniversary this year, pledged AED20 million (US$5.45 million) towards the 1 Billion Meals Endowment campaign organised by Mohammed bin Rashid Al Maktoum Global Initiatives in March. This campaign builds on the success of previous food aid campaigns, starting with 10 Million Meals during Ramadan 2020, which exceeded its target and provided 15.3 million meals. In 2022, the campaign increased its target to 1 billion meals across 50 countries; a goal it reached within one month thanks to the support of over 320,000 benefactors including Dubai Duty Free. A stellar example of generosity from one of the industry’s most inspiring retailers.

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Mondelez WTR celebrates one million trees milestone

In March, Mondelez World Travel Retail (WTR) celebrated the milestone of planting one million trees in partnership with non-profit organisation One Tree Planted. More than 10% of the total trees planted by the organisation in the Andes mountains were contributed by the confectionery leader through Toblerone’s campaign with One Tree Planted. This was achieved through various strategies, including a pledge to plant one tree for every Toblerone purchased at select stores in duty free worldwide.

The campaign launched in October 2021 across Europe in key hubs including Zurich and London, before expanding across the globe in 2022, appearing in major airports such as Dubai International and Hamad International, Doha.

By leveraging Toblerone’s popularity as the leading chocolate brand in travel retail, Mondelez WTR made significant contributions to the important work One Tree Planted does in reinvigorating forest ecosystems and providing lasting social impact.

In doing so, the category leader also implemented its broad sustainability roadmap known as ‘Travel Retail Made Right’, an agenda that seeks to inspire and lead the way towards a more sustainable travel retail industry.

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