The Trinity Forum: CAVU
CAVU: Propelling the industry forward with a new airport commerce platform
CAVU Director, Growth APAC Craig Pring took to The Trinity Forum stage to share details of his company’s new ecommerce platform for passengers and airport business partners named ‘propel’.
CAVU was founded by MAG (Manchester Airports Group) with the aim of revolutionising airport travel, creating value for passengers and the businesses that serve them. It was created against the backdrop of an airport sector facing the challenges of growing aviation, retail and car parking yield.
Its solutions cover pre-booking, online and services in the airport passenger journey from car parking all the way to airline gates. Being part of an airport group, said Pring, allows CAVU to understand travellers’ evolving needs and crucially, pain points – and to develop solutions it can test and learn from.
Craig Pring: Articulating the CAVU aspiration to become the Amazon of travel retail
The company’s development path – founded on a realisation that the airport journey needs to become digitally enabled – has culminated in the propel platform.
Explaining the CAVU and propel solutions, Pring said: “In CAVU we have a global organisation to transform the modern end-to-end customer journey for the benefit of passengers and the businesses we serve.
“We have the ultimate aim of increasing the volume and value of the marketplace for our clients – our strategic objective is to secure more revenues across more channels and inventory with clients in the airports, increasing the volume and value of transactions by upselling, and cross selling. And finally, building local loyalty, through incentivising repeat purchases, and customer retention.
“The propel platform is built by airports for airports, where the ecommerce journey is optimised for each product, with the ability to cross sell any products”
CAVU Director, Growth APAC Craig Pring
“Propel is a single marketplace platform which covers everything from car parking to airport lounges. Products can be added by clients at the click of a button, they manage their own products from within the extranet, who they sell to, what price, what capacities etc.
“The propel platform is built by airports for airports, where the ecommerce journey is optimised for each product, with the ability to cross sell any products. And it provides passengers with the very best highly-optimised booking journey.”
Via its new digital solutions, CAVU said it aims to make airport travel more seamless and enjoyable, and to become ‘the number one airport product and services company in the world’.
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The Moodie Davitt eZine
Issue 329 | 22 November 2023
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