Travel Retail Highlights III
L’Oréal Travel Retail and Gebr. Heinemann join hands in sustainability partnership
L’Oréal Travel Retail and Gebr. Heinemann have partnered on a green roadmap to meet joint sustainability goals, in a move announced at the TFWA World Exhibition in Cannes.
L’Oréal Travel Retail Chief Commercial Officer Guido Tappeser said: “We know sustainability is fundamental in the way we do business together. And we know after COVID-19, the behaviour of our customers has changed. They’re demanding more sustainable products and brands with a purpose.
“Now is the moment to bring sustainability to the heart of our collaboration with Gebr Heinemann.”
L’Oréal Travel Retail plans to deploy the green roadmap across all departments including supply chain, marketing and operations.
“At the same time, we want to bring the topic of sustainability across to travel retail investors and inspire partners to become part of this important journey,” added Tappeser.
Gebr. Heinemann has adopted its own holistic approach towards people and planet. Gebr. Heinemann Director Compliance & Corporate Responsibility Saskia Möller said: “We not only have a huge impact, but also a huge responsibility.
“For Gebr. Heinemann, partnership has always been a key element to how we do business. Our partnership with L’Oréal Travel Retail is what will help us achieve our sustainability goals by 2030 – and we can only reach them together.”
In video: L’Oréal Global Sustainability Director Kim Rowney introduces the new partnership initiative, with comments from L’Oréal Travel Retail Chief Commercial Officer Guido Tappeser; Gebr. Heinemann Director Compliance & Corporate Responsibility Saskia Möller and Gebr. Heinemann Director Purchasing Perfume & Cosmetics Britta (Olschner) Hoffmann
Comment: This initiative is a fine example of two companies that are thought leaders in their respective business areas coming together to benefit people and the planet.
The agreement encompasses product & packaging, store design, emission reduction, social projects, customer engagement and much more besides. The collaboration will also mean the integration of L’Oréal products within the Heinemann Future Friendly concept.
As Gebr. Heinemann Director Purchasing Perfume & Cosmetics Britta (Olschner) Hoffmann said: “As a retailer, we are in the middle of the value chain. We cannot do it alone and we don’t want to do it alone. That’s why we’re super happy that we have the right partner with L’Oréal.”
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The Moodie Davitt eZine
Issue 328 | 20 October 2023
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