Travel Retail Highlights I
ATÜ Duty Free launches delivery service for Riga Airport purchases
In this section we feature our choice of recent eye-catching openings, launches, campaigns and other initiatives from across the world of travel retail, in words and images. We begin with a story about shopping delivery in the Baltic region from ATÜ Duty Free.
Leading travel retailer ATÜ Duty Free this month launched a delivery service for the Baltic region for purchases made at its Riga Airport stores. It has done so in partnership with parcel logistics provider Omniva.
From 4 October any purchase at ATÜ Duty Free can be shipped to an Omniva parcel location in Latvia, Lithuania or Estonia. It is stored there for up to seven days, and can be collected by travellers within that time. Delivery within Latvia costs €2.99 and to other Baltic states €5.34.
“Today shopping is not just about the products we purchase,” said ATÜ Duty Free Latvia Operation Director Tamer Cigeroglu. “In this new era, customers are buying a shopping experience. In this scope, as part of our Shop & Collect service, we offer our customers a privileged service with a partial delivery option. After shopping in our duty free stores, the products they purchase are sent to the pick-up points closest to their homes so that they do not have to carry the products with them during their travels.”
Riga Airport Member of the Board Artūrs Saveļjevs added: “Versatile and modern services are an integral part of good airport customer service which passengers appreciate and take into consideration when choosing an airport for their trips. We are pleased that Riga Airport together with its partners is once again creating new and innovative opportunities in service design, combining conventional shopping in airport shops with modern ecommerce options.
“This service will be especially convenient to travellers from the Baltic states who will be able to take advantage of the wide range of Riga Airport shops and have their purchases sent to chosen pick-up points.”
Marking the launch of the new service were (left to right) ATU Duty Free Latvia Operation Director Tamer Cigeroglu,Riga International Airport Member of the Board Arturs Saveljevs and Omniva Latvija Head Of Sales Maris Kulikovskis
Comment: This innovation in delivery comes after the travel retailer assessed the shopping habits of the post-pandemic consumer and the increased participation of Generation Z among its shopper base today. It also chimes with the readiness among Baltic region consumers to use parcel machines to take delivery of shopping purchases.
Omniva Group delivered more than 15 million parcels in the first half of this year, +10% more than in the same period last year.
This is one of several new pilot programmes in the region from ATÜ Duty Free, with self-checkout among the other planned options to aid customer convenience.
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The Moodie Davitt eZine
Issue 328 | 20 October 2023
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