A new showcase with Shinsegae Duty Free

The Shinsegae Duty Free Valentino Beauty store was officially inaugurated on 2 September. It features pink terrazzo surfaces, industrial fixtures and bold neon lights, highlighting the ‘colour, cool, couture’ ethos of the Valentino Beauty makeup line. To celebrate the opening, the partners rolled out high-impact visuals and life-sized replicas of the line’s star products — the Go Clutch 2-in-1, Rosso Valentino lipstick, and Go Cushion — all across Shinsegae Duty Free’s Myeong-dong store. The launch at Shinsegae will be followed by a high-profile Valentino Beauty opening in Hainan as the brand continues to expand its network in Asia Pacific travel retail.

Valentino’s vibrant look at DXB

The Shinsegae Duty Free Valentino Beauty store was officially inaugurated on 2 September. It features pink terrazzo surfaces, industrial fixtures and bold neon lights, highlighting the ‘colour, cool, couture’ ethos of the Valentino Beauty makeup line. Valentino Beauty also landed in Dubai Duty Free just in time for the official opening of the highly-anticipated Dubai Expo 2020 (1 October 2021 – 31 March 2022). Travellers flying through DXB Concourse D, Terminal 1 can experience Valentino Beauty makeup’s eye-catching pop-up. The animation shines the light on the brand’s couture-inspired advertising campaign which stars a diverse cast of talents, faces and personalities that celebrate individuality, self-expression, and contemporary beauty. The pop-up will run until the end of December. It offers an immersive O2O experience and invites customers to explore and shop the new colour cosmetics line through a series of interactive phygital elements. Highlights include a gaming screen that gives shoppers the chance to win beauty samples and play stations where they can discover the fill line of Valentino Beauty makeup products. L’Oréal Travel Retail Europe, Middle East, Africa, India also opened a permanent Valentino Beauty Corner in Concourse B, Terminal 3 of DXB in partnership with Dubai Duty Free. In addition to the new make-up collection, the corner offers Valentino Beauty’s fragrance collections for the first time in EMEAI travel retail.

Valentino Beauty Makeup is positioned as a daring, expressive and inclusive face for the Italian brand. It offers a versatile, buildable range of cosmetics in a rainbow of hues inspired by the bold textures and colour codes of the Italian fashion house. The Valentino Beauty colour cosmetics range comprises the Rosso Valentino lipstick line, Very Valentino and Go-Cushion foundations, V-Lighter highlighter, Dreamdust High Impact Glitter and Eye Glitter, Eye2Cheek multi-use cream powder, Eye Shadow Colour-Flip, Twin Liner, Brow Trio and Magnificent Mascara, and the Go-Clutch beauty accessory. The makeup line was developed with high-performance ingredients equipped with ‘Light-Lasting technology’. The collection’s lightweight formulas are breathable, long-lasting and easy to wear, inspired by the graceful proportions and volumes of Pierpaolo Piccioli’s Couture’s runway shows. L’Oréal Travel Retail Europe, Middle East, Africa, India General Manager Gianguido Bianco commented, “We are extremely proud to launch Valentino Beauty in Dubai Duty Free as the first store in Travel Retail EMEAI, just in time for the Dubai Expo 2020. This iconic novelty reasserts our long-term partnership with Dubai Duty Free and lays a path for the strong comeback of beauty in travel retail.” “We are delighted to be the first airport retailer to showcase this new make-up collection from Valentino Beauty,” added Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham. “Dubai Duty Free and L’Oréal Travel Retail have been building a strong partnership for many years, and 2021 has seen it translated into an innovative and interactive experience which is sure to signal a return growth on beauty products.”