China Duty Free Group (CDFG) has steadily burnished its luxury credentials with a range of new openings and refurbishments across its China network, led by its deeply impressive environments at Sanya International Duty Free Shopping Complex, Haitang Bay, Hainan. Among the latest was the reopening of Italian luxury house Bvlgari’s boutique following an extensive renovation. The store is the only Bvlgari boutique in Hainan and offers an expansive assortment of luxury items. The newer and larger Bvlgari store design is a refined architectural concept developed for the brand by internationally acclaimed architect Peter Marino. It is designed to embody pure Roman style, merging the timeless yet contemporary vision of Rome with the warm and relaxed soul of the Eternal City, CDFG said. The shop front has a sleek and stylish black portal in grand antique marble, while the giant show window in saffron brings the warmth of the apricot sun of Rome, adding a splash of magnetic and exuberant colour.

A decorative mesh with a pattern inspired by the Pantheon, one of the Italian capital’s most famous buildings from the Roman era, built around 2,000 years ago, incorporates another connection with the city to the design concept. Circles and squares in the Pantheon’s floor are used together with the eight-pointed star featured in the Condotti flagship store in Rome, creating a Roman-inspired design unique to Bvlgari. The new boutique at Sanya International Duty Free Shopping Complex represents a significant milestone for Bvlgari in Sanya. CDFG said. “Combining the exquisite jewellery and watches from Bvlgari, and the market-leading retail innovation of CDFG, the new boutique will certainly create a brilliant achievement in the near future.”