Welcome

05 October 2021 • Issue 301

5

The Customer Experience Column

Exploring the Metaverse with experiential marketing, brand activation and customer experience specialist CircleSquare.

7

Better Moments Make The World Smile

Our latest uplifting column in association with Mars-Wrigley International Travel Retail.

9

“We remain committed to taking action”

The Estée Lauder Companies Executive Chairman William P. Lauder on the company’s’ unwavering mission to end breast cancer and its 2021 Campaign.

11

‘The Living Red Art Show’

In our cover story this issue, Shiseido Travel Retail and China Duty Free Group make a big statement with a powerful multi-platform activation at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan.

13

A Virtual Travel Retail Expo pledge to clean the world’s oceans

Ocean Bottle, Sustainability Partner at next week’s Virtual Travel Retail Expo, aims to rid the ocean of the equivalent of 500,000 plastic bottles.

15

Positive Disruptors

The story behind ‘Dram in a can’, as Two Stacks seeks to create a new reference point for Irish whiskey.

17

A new expression for luxury Cognac and Champagne in Paris

Moët Hennessy, Paris Aéroport (Groupe ADP) and Lagardère Travel Retail deliver a wonderful new experience in the ‘Champagne terminal’ at Paris Charles de Gaulle Airport.

19-21

China’s new luxury focus

We present two insightful commentaries on the changing world of luxury in China from our content partner Jing Daily.

23-31

Travel Retail Highlights

Our selection of memorable moments, launches, activations and events from around the world of travel retail.

Partner’s message

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The Moodie Davitt eZine Issue 301 | 05 October 2021

The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail sinead@moodiedavittreport.com

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