A whimsical
Christmas journey

A ‘Galaxy of Gifts’ are available in Jo Malone London’s latest whimsical pop-up installation at London Heathrow Airport, which focuses on the power of personalisation.

A towering display inspired by Jo Malone London’s signature packaging greets travellers in Terminal 2. They can enter different ‘retail-tainment’ zones that highlight the joys of gifting and Jo Malone’s value as a gifting brand. Customers begin their journey with a one-on-one fragrance consultation, where they can discover their signature Jo Malone London scent.

Afterwards, customers can take selfies inside a super-sized Jo Malone candle and share their Scented Spectacular experience on social media.

The pop-up, which is running in partnership with World Duty Free, places special emphasis on personalisation. Passengers can customise fragrance bottles with Jo Malone London charms or get an on-site calligrapher to decorate their fragrance boxes. And in an extra flourish, poets are present on selected days to create personal haikus for some lucky customers.

Jo Malone has also spread the festive cheer to Birmingham and Manchester airports, where ‘Scented Spectacular’ sites are offering similar customisation opportunities.