Travel retail highlights
High voltage tequila
For those about to drink tequila we salute you. Stoli Group has launched AC/DC Thunderstruck Tequila – produced under licence from the world-famous Australian rock band AC/DC – into travel retail.
The Thunderstruck expression is available via an exclusive partnership with Gebr Heinemann. It references the popular track of the same name from AC/DC’s 1990 album The Razor’s Edge, which Stoli Group said was chosen as it is lead singer Brian Johnson’s favourite song.
Stoli Group believes there is a “huge untapped potential for celebrity/band spirits”. So could AC/DC Thunderstruck Tequila be the start of a ‘Highway to Hell’ for travel retail – or should that be a highway to heaven?
AC/DC Thunderstruck Tequila has entered Heinemann border shops across Europe (Czech Republic, Croatia, Slovenia) and is also listed at airport locations including Frankfurt, Munich, Hamburg, Copenhagen, Berlin, Baku and Bucharest.
The Moodie Davitt e-Zine | Issue 253 | 3 December 2018