Travel retail highlights

A Toy story sequel

Never one to shy away from stand-out launches and eye-catching products, Euroitalia has extended its Moschino range with Toy 2, an eau de parfum for women.

The innovative Toy line launched in 2015 when Moschino came up with a unisex fragrance packaged as a teddy bear. Its new line keeps that theme but this time the edp spray is presented in a sculpted teddy-shaped opaque glass bottle.

Three sizes are available and the bottles are adorned with bear head-shaped caps and gold collars. The packaging is designed to highlight the shape of its contents.

The line also includes body care products – Perfumed Bath & Shower Gel and Perfumed Body Lotion – and the Toy 2 face is American actress and model Devon Aoki.

The sculpted teddy-shaped Toy 2 eau de parfum spray is presented in opaque glass bottles and is being supported by a striking marketing campaign.


The Moodie Davitt e-Zine | Issue 252 | 16 November 2018