Travel retail highlights

Paco Rabanne’s tale of XS

Described by Puig as a “fragrance without inhibitions”, the latest Paco Rabanne feminine scent is rolling out to global travel retail locations this month. Pure XS For Her is the feminine counterpart to the Pure XS masculine scent, which was unveiled in 2017.

Actress and model Emily Ratajkowski, who has 18 million followers on Instagram, is the face of the fragrance. She stars in a photo campaign, film and Paco Rabanne’s first interactive web series on Instagram. Click on the video below for a “tale of fantasy and desire set-on-fire” starring Ratajkowski. Fire? It's certainly red-hot.

The pink Pure XS For Her fragrance bottle has a gold serpent wrapped around the top of the flacon.

The Moodie Davitt e-Zine | Issue 247 | 24 September 2018