Inside this Issue:

04

From the Editor: The Moodie Davitt Report Brands Director Hannah Tan introduces this special edition which illustrates how Lancôme is embracing beauty tech and experiential retail to deliver L’Oréal Travel Retail’s wider mission of ‘Beauty for Each’.

05

A dynamic Changi takeover: We present highlights from Lancôme’s recent activation at Singapore Changi Airport showcasing its newest skin repair innovation, Génifique Ultimate. The dynamic omnichannel campaign brought beauty tech to the fore and featured an industry first with its AI-powered beauty consultant.

06

From Grasse to Sanya: In words and pictures, we showcase Lancôme’s immersive Domaine de la Rose flagship at the cdf Sanya International Duty Free Shopping Complex Global Beauty Plaza in Hainan.

07

Beauty Never Stops: We tell the story of how Lancôme joined the Paris Olympics and Paralympics spirit with the ‘Beauty Never Stops’ animation at Paris Charles De Gaulle Airport with Extime Duty Free.

08

The rose reimagined: Absolue Les Parfums, a line which marks the brand’s push into prestige fragrances, reinterprets the Lancôme rose in contemporary ways through the noses of different perfumers.

09

Interview: L’Oréal Travel Retail Luxe Division Worldwide General Manager Baptiste Beau discusses how L’Oréal Luxe is elevating the traveller journey, underpinned by the company’s ‘Pentarchy’ concept.

Writer and Editor: Hannah Tan Designer: Hannah Tan