Inside this Issue:

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From the Editor: Our Brands Director Hannah Tan introduces this latest edition which tells the story of Aesop, its purposeful products, sensory-led retail experiences and grand ambitions for travel retail.

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Origins of Aesop: Founded in 1987 by hair stylist and beauty entrepreneur Dennis Paphitis, Aesop emerged from a desire to challenge conventions. Initially focused on essential oil treatments for colour-damaged hair, the brand has since evolved to offer more than 100 formulations across skin care, body care and fragrances with its newest chapter now unfolding with L’Oréal Groupe.

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Purposeful craftsmanship: In a world of excess, Aesop distinguishes itself through a refined, minimalist product philosophy across skin care, hair care, body care, perfumery and home fragrance. We discover Aesop’s purposeful approach to product development, an ethos that blends innovation, authenticity and meaningful customer engagement.

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Sensory-led design: We explore the Aesop retail design ethos, which centres around crafting each store to embody the culture and heritage of its surroundings.

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Interview: Aesop Global Retail Design Director Marianne Lardilleux delves into the intricacies of crafting Aesop’s airport spaces and balancing global brand identity with local influences. She also highlights the growing role of sustainability in an increasingly eco-conscious travel retail landscape.

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Aesop in travel retail: The travel retail channel offers Aesop a platform to engage international audiences, with the brand’s expansion a key priority for L’Oréal Travel Retail in 2025. Since opening its first airport store in Melbourne in 2019, Aesop has strategically expanded into major global hubs, enhancing brand visibility and customer engagement.

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Travel-focused kits: We feature highlights from Aesop’s destination-inspired releases for Dubai, London and Shanghai alongside the travel-friendly Departure and Arrival kits. The sets offer curated essentials designed for long-haul travellers, inspired by the destinations they are visiting.

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Interview: L’Oréal Travel Retail Luxe General Manager Baptiste Beau delves into how Aesop’s selective expansion in travel retail – marked by flagship openings such as the Hainan store – embodies L’Oréal’s pillars of innovation, balance and differentiation.

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A milestone opening: Aesop’s retail design is an ever-evolving conversation with its environment. This is best exemplified by the brand’s new boutique at the cdf Sanya International Duty Free Shopping Complex in Haitang Bay; a store which embodies both sense of place and global brand identity.

Writer, Designer & Editor: Hannah Tan

Founder & Chairman: Martin Moodie

President & Editorial Director: Dermot Davitt

Chief Sub Editor: Leanne Farnell

Publisher: Irene Revilla