“The risk in describing Daxing is that you might run out of superlatives. It is an extraordinary testament to architectural genius; and a statement that airports can be beautiful as well as functional, soul-enriching while commercial and efficient.” – Martin Moodie, The Moodie Blog, 19 November
Thanks to its immense scale, extraordinary architecture, vast panoramas, outstanding sight lines and dazzling brightness, Daxing offers a wide array of compelling advertising oportunities.
Many of the world’s most illustrious beauty, luxury and fashion brands have already taken up those options. Here we look at some of the most impressive installations.
This rotating digital installation features an array of beauty brands, including Dior
La Mer from The Estée Lauder Companies gets similarly high-profile prominence
Look carefully at this amazing panorama and you will see the striking visual for Estée Lauder Advanced Night Repair
Look carefully at this amazing panorama and you will see the striking visual for Estée Lauder Advanced Night Repair
Luxury brands such as Tiffany have also taken up prime advertising positions at Daxing. What’s notable here is that this installation is in the domestic retail zone, as are the high-end shops pictured, including Louis Vuitton. Such is the value of the Chinese consumer to the world’s biggest brands.
Luxury brands such as Tiffany have also taken up prime advertising positions at Daxing. What’s notable here is that this installation is in the domestic retail zone, as are the high-end shops pictured, including Louis Vuitton. Such is the value of the Chinese consumer to the world’s biggest brands.
The extraordinary architecture offers not only some spectacular vistas but numerous compelling and dramatic advertising opportunities
The extraordinary architecture offers not only some spectacular vistas but numerous compelling and dramatic advertising opportunities
Spotlight Series
March 2020
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