Guerlain
Guerlain ‘Ultimate Boutique’ elevates personalised beauty at Narita International Airport
French beauty house Guerlain introduced its ‘Ultimate Boutique’ at Narita International Airport on 8 November with a ribbon-cutting ceremony.
The LVMH Group-owned maison has created a space that blends art and beauty, featuring contemporary design alongside a personalised shopping experience. It offers an immersive customer venue centred around Guerlain’s triple-axis portfolio.
A standout feature is the facialist alcove, the first and only one currently available in Guerlain’s airport stores. In this exclusive space, shoppers can receive skincare advice and bespoke treatments.
Travellers can browse products in the back wall displays while a fragrance discovery zone invites them to embark on an olfactory journey with Guerlain scents.
Travellers can also indulge in the anti-jetlag and Travel-In-Glow services, exclusively designed for its airport location.
The ‘Ultimate Boutique’ will remain dynamic, evolving with seasonal events, consumer trends and product launches.
The new boutique includes dedicated areas for product personalisation, fragrance discovery and one-on-one makeup consultations
Crafting raw materials into art
L’Art & La Matiére, described by Guerlain as ‘the crowning jewel’ of its Parfumerie d’Art range, features 23 fragrances spanning floral, woody and oriental notes.
The French maison noted: “Each fragrance in the Partumerie d’Art collection is born of its own spark of inspiration – an artistic emotion that leaves an indelible mark on the perfumer’s memory.
“Like a painter seated before their blank canvas, a writer piecing together their words or a composer arranging together notes on a score, the House of Guerlain perfumer elevates fragrance to the rank of art.”
The new boutique at Narita Airport showcases Patchouli Paris, the latest fragrance in L’Art & La Matiére.
Crafted by Perfumer Delphine Jelk, the scent draws inspiration from Parisian nights and the Seine River. It blends aldehydes with musk and woody iris notes.
Jelk said: “If Patchouli Paris were a colour, it would be the red glow of the artistic effervescence of Parisian nights.”
Pioneering longevity science
The dedicated skincare area in the boutique spotlights the Orchidée Impériale collection, a well-rounded range that targets signs of ageing.
This premium collection leverages the latest discoveries in skin longevity with a distinct formulation featuring the orchid.
Guerlain has introduced its first Orchidée Impériale skincare morpho-protocol, focusing on the face, neck and décolleté to delay structural signs of ageing.
Orchidée Impériale Black is the latest addition to the Orchidée Impériale Exceptional Complete Care range.
Backed by 15 years of research in Guerlain’s Orchidarium, the line harnesses the skin-enhancing effects of the Black Orchid (cycnoches cooperi) to protect against skin ageing.
The culmination of 20 years of research, the Orchidée Impériale Black skincare line has reinvented its The Cream.
At its core, the Black Orchid is elevated by augmented Blackimmune technology. According to Guerlain, this technology targets three levels of the skin’s self-defence system to help restore its youthful potential.
The orchid – with its 30,000 species – has been a ‘reservoir of discoveries’ for Guerlain over the past two decades.
As reported, the perfumes & cosmetics house released the Orchidée Impériale Gold Nobile collection earlier this year.
According to Guerlain, cells emit tiny particles of light, a breakthrough with potential applications in cosmetics. This concept is at the heart of the Orchidée Impériale Gold Nobile line which is inspired by the white orchid.
The prestige collection comprises the Orchidée Impériale Gold Nobile Cream and Serum, now available to travellers in the ‘Ultimate Boutique’ at Narita Airport.
Rouge G cases come in a variety of patterns, including marble, animal print and leather textures
The makeup quintessence
Passengers can discover Guerlain luxury cosmetics at the ‘Ultimate Boutique’ makeup area with a special focus on Rouge G.
Guerlain first introduced its hero Rouge G lipstick collection in 2009, offering a wide palette of highly pigmented lipstick shades.
This year, the French maison reinvented the range with an ultra-care version in 40 accompanying satin or velvet matte shades. Its jewel case is a collector’s accessory that can include a personalised engraving.
Guerlain Beauty Experts are also at hand in the boutique to share ‘the art of complexion, as well as an unforgettable smile and eyes makeover’. They offer one-on-one makeup consultations to passengers.
The Parisian alchemist has designed a visitor experience at the crossroads of art and beauty
The art of personalisation
The in-store scent-discovery experience, designed to showcase Parfumerie d’Art fragrances, offers customers the chance to personalise their bottles.
This includes engravings of initials, names or short messages. Travellers can also choose from a selection of cords and seals, including limited-edition options.
The facialist alcove at the ‘Ultimate Boutique’ offers services tailored to passengers seeking relaxation and rejuvenation. They can participate in bespoke experiences designed to promote wellbeing and selfcare.
Services include hand massages and self-massage coaching, guided by therapists and incorporating the traditional healing technique of Gua Sha.
The anti-jetlag ritual, available only in Guerlain airport boutiques, offers a relaxing beauty session alongside Abeille Royale skincare essentials.
To celebrate the festive season, Guerlain is presenting customers with a limited-edition Christmas wreath featuring its signature bee emblem
Another highlight is the Travel-In-Glow session, a three-minute treatment designed to enhance natural features.
Guerlain Asia Pacific Director Emma Behaeghel remarked: “Today marks a new milestone for Guerlain as we expand our presence here in Japan – bringing the luxury and heritage of French beauty to one of Asia’s most esteemed travel destinations.”
NAA Retailing Corporation Director, International Product Division Ⅱ Go Uemura said: “Today, at the opening of the Guerlain Ultimate Boutique, I am truly grateful to be able to share this wonderful moment with all of you.
“We would like to extend our sincere appreciation to everyone who has been involved in making this project a reality.”
The Moodie Davitt eZine
Issue 342 | XX December 2024
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (MA Travel Retail). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com