Travel retail highlights
AirAsia Group CEO Tony Fernandes has always been a man for surprises, a serial disruptor. And his latest business expansion plan is firmly in keeping with that tradition. AirAsia Group, whose business interests include the Malaysian low cost airline AirAsia and online retailer OurShop, has joined forces with Universal Music Group to launch a new music label.
RedRecords will focus on signing, developing and breaking new Asian artists and elevating ‘A-pop’ globally to new audiences. The parties agree that in the age of streaming, traditional accessibility barriers to global music have been broken down.
The music label will be based in Kuala Lumpur and Los Angeles and combine California-headquartered UMG’s considerable track record in artist development with AirAsia’s regional and global marketing strength to promote Asian music.
AirAsia Group CEO Tony Fernandes explained: “We have already revolutionised air travel enabling everyone to fly and as we celebrate 18 years of operation for AirAsia – we are focused on transforming the airline into a global digital travel and lifestyle leader.”
It is back to the future for Fernandes, who began his career in the music business before embarking on his AirAsia journey. And it reinforces AirAsia's drive not just to be a leading international airline, but a disrupter in the tech, travel, shopping and entertainment worlds too.
At the record label launch, from left to right, were (third from left) Calvin Wong, CEO South East Asia and Senior Vice President, Asia – Universal Music Group; Hassan Choudhury, Head of Music for AirAsia Group and CEO of RedRecords; Datuk Kamarudin Meranun, Executive Chairman of AirAsia Group; Tony Fernandes, CEO of AirAsia Group; Nadda Buranasiri, CEO of AirAsia X Group; and Kenny Ong, Managing Director of Universal Music Malaysia
Thai pop artist Jannine Weigel will be the first act to be promoted by RedRecords
AirAsia Group CEO Tony Fernandes: “We are heading back to our musical roots to revolutionise the future of Asian pop culture and give it the worldwide stage it deserves”
The Moodie Davitt eZine
Issue 274 | 31 December 2019
The Moodie Davitt eZine is published 20 times per year by The Moodie Davitt Report (Moodie International Ltd).
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