Travel retail highlights
Elegance and experience
Travel may be about getting away from the everyday, but Christian Dior has captured the look of a Parisian home at its first boutique at DXB (Dubai International), opened with Dubai Duty Free.
The store’s range of fragrances, candles, soaps and body creams aim to capture the attention of passengers and suggest an improvement to travellers’ own homes if taken back with them.
Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin said the key to the experience was the boutique’s elegance. “We believe that this is the kind of retail experience that our customers want to see, and I am sure that it will surprise and delight them,” he explained.
The Moodie Davitt eZine
Issue 268 | 26 September 2019
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