Travel retail highlights

Lithuanian power play


Travel Retail Vilnius’ new walk-through store at Vilnius International Airport features around 120sq m of space dedicated exclusively to Lithuanian products.

The revamped store has been designed to reflect global trends. Travel Retail Vilnius, a wholly-owned subsidiary of Gebr Heinemann, has expanded the fashion & accessories offer and created a new children’s corner and sunglasses area. Digitalisation is also enhanced, with a planned in-store selfie point among the features.

The upgraded main store at Vilnius International is part of a major investment in which other Heinemann outlets will also be converted and expanded and new stores will open.

It’s a fitting upgrade for a market that has fast become key for Heinemann. “Lithuanians have been very keen to travel since joining the EU in 2004,” explained Gebr Heinemann Co-Owner Gunnar Heinemann. “That is the reason why this country is an important part of our growth strategy.”

Inauguration day: (Left to right) Gebr Heinemann Co-Owner Gunnar Heinemann, Lithuanian Airports Executive Director Laura Joffe and Gebr Heinemann Sales Director Eastern Europe & Central Asia Bernard Schlafstein opened the new walkthrough shop at Vilnius International Airport with a traditional ribbon cutting.

The new retail offer at Vilnius Airport features a strong emphasis on local products, and extends the fashion & accessories range.

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The Moodie Davitt e-Zine | Issue 250 | 30 October 2018