Product launch


Smoke-free signals

IQOS 3 launch draws global media coverage

The high-profile launch of Philip Morris International’s next-generation IQOS smokeless products was widely covered by traditional news outlets and on social media. Here, Melody Ng presents a selection of the major headlines and social media reactions.

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The Moodie Davitt e-Zine | Issue 250 | 30 October 2018