World Cucumber Day

Today (14 June) sees Hendrick’s fans around the world celebrate the gin brand’s unusual, signature cucumber garnish following weeks of anticipation generated from campaigns in travel retail and domestic markets. Since its introduction in 2011, World Cucumber Day has cultivated support and interest from cucumber and Hendrick’s lovers alike. In this video Hendrick’s Global Brand Ambassador Ally Martin outlines the significance of honouring the ‘little green garnish’ and his tips for sampling Hendrick’s this World Cucumber Day.